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Knowing and Marketing Yourself

 “Luck is where preparation meets opportunity.” Marketing yourself creates “luck.” Anonymous

During the boom, people with in-demand skills might have been offered a job after a perfunctory interview. Now employers are increasingly selective, so technology professionals – even those with years of experience – must face facts. To get hired you need to become a professional not just at elaborating your skills in documents but at marketing yourself to companies besieged with resumes.
This is no easy task for those who have forgotten how to pitch themselves to employers. “A lot of people are brand new to this,” says Patti Wilson, owner of The Career Company, a Silicon Valley career-management firm. You must know yourself well since you are now a PRODUCT and as such must satisfy the client (your future employer) as well as achieve a sense of satisfaction in your prospective area of activity

Theory: What Is Marketing Yourself All About?
Let’s assume that you have some written goals and now need to get out there as part of achieving those goals. People are constantly looking for opportunities that will help them to achieve their goals. Marketing yourself creates a situation where there is demand for you and for your services that will help them achieve goals. While the connection seems obvious, it’s not always obvious to people outside the realm of sales and marketing. While marketing usually is about generating a sale, it doesn’t necessarily have to be.

For example:
 If you are an employee – you want your boss and your company to implement your ideas
 If you are job hunting – you want to find a company that you want to work for and they want you as an employee
 If you are a recruiter – you want clients so that you can place your candidates and you want candidates for your clients
 If you manage a company – you need to find the hot qualified employees to work at your company
 If you are a financier – you need to explain to companies why your expertise and money is the best solution
 If you are single – you are looking to find your soul mate

But in reality marketing leads to the sale, so the same situations expressed slightly differently: The problem with marketing is that most people feel that it’s tacky to market themselves. Or they think it only applies to a business. This is untrue. Each person, no matter what they do, must market and promote themselves to achieve desired success.
In every endeavor you attempt, think of yourself as a marketing machine. This means that you must continuously help people understand who you are, what you do, and what you stand for. The stronger and better that you market yourself, the more opportunities you will find and the more opportunities will find you. Marketing doesn’t mean telling everyone how wonderful you are, it simply means letting the appropriate people know about your existence.

There are two primary approaches to marketing you can implement.
1. The first is finding ways to reach out and touch others, and
2. The second is to create ways for people to find and connect up with you.

Both of these methods have an infinite number of solutions.
Reaching Out and Touching Others
Reaching out and touching others applies best when you know exactly the kind of people you want to speak with. E-mail seems on the surface a cheap and fast way of marketing yourself. However they are rarely an effective way of marketing and mass e-mail blasts without pre-establishing a relationship with the recipient, is the worst. This is good if you have a very large database. But the more you do it, the less response rate you will get and eventually you can be listed as a Spammer and end up forever in the junk e-mail box, in effect you have spent a large amount of time to achieve very little.

Having People Find You
The other major approach to marketing is to create a situation where people who are looking for a solution seek you out. The goal of this method is for people to seek you out, decide if you can help them, and then approach you to ask for your help.

Now the million dollar question; How do you do that? Marketing Tips, next post

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  1. ap
    September 26, 2011 at 10:07 pm

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  9. Enih Joy Azobo
    April 8, 2014 at 9:02 am

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